The story of active.APE: A journey of transformation

In 2021, as a serial entrepreneur who had transitioned fully into the crypto world, I was searching for my next venture. Owning a Bored Ape NFT, I knew I wanted to leverage my IP for business. However, after years of hard work, I found myself burned out, with no business on the horizon and my health declining.

Then, I received a message from my doctor: my cholesterol levels were high, and I needed to make a change. This was a wake-up call. I set a bold goal—to become fitter than ever by my 40th birthday. This mission was not just about me. It was about being an active and energetic dad for my kids, showing them that a healthy lifestyle brings vitality and strength. I didn’t want to be the dad stuck on a sunbed during family holidays. I wanted to run and play with my kids on the beach for hours.

I began by working out 2-3 times a week, focusing on my overall fitness. As I gained momentum, my routine grew to 5-7 times a week. I became a hybrid athlete, mixing running, CrossFit, and strength training. To ensure I stayed balanced and avoided injury, I incorporated yoga and mobility exercises between workouts, which significantly improved my flexibility and recovery.

Along the way, I improved my diet, reduced unhealthy fats, and became more mindful of my blood levels, monitoring key health indicators. I also began using supplements and diving deep into the science of longevity.

All the knowledge I’ve accumulated over the last three years is now coming together in active.APE—a brand that’s all about embracing an active lifestyle and pushing the boundaries of health and wellness. My goal is to offer high-quality, performance-driven products designed for those who are passionate about staying active and healthy.

Active.APE is developing premium products in the following areas:
- Activewear for running, CrossFit, calisthenics, skateboarding, snowboarding, and skiing
- Supplements designed to support an active lifestyle
- Workout gear to enhance your training
- Red light therapy for recovery and wellness
- Skincare tailored for athletes

Join me on this journey as we push ourselves to be the best versions of who we can be—stronger, healthier, and ready to take on life's adventures. Stay tuned for more insights into health, longevity, and performance through our upcoming blog posts!

If you have knowledge about this and want to contribute to active.APE drop me a DM on X https://www.x.com/active_ape